It’s pretty amazing to see 10,000 paper flowers appear out of nowhere – even when you were the ones manually planting each flower one by one. There’s just something it does to the imagination that we can’t get enough of.

Alongside our pop-up flower field, we created fun nods to some of Carlsbad’s other allures like pristine beaches and awesome surfing. And once our full vignette was brought to life, we figured there was only one thing left to do – yoga, of course.

‍

‍

We also held a very special outdoor dinner for local press and influencers, with menu creation and on-site cooking by Carlsbad’s Omni La Costa, as well as local support from Omni Dallas. It was a really special collaboration that permeated the evening from start to finish.

‍

‍

‍

Thanks to the Visit Carlsbad team for being such incredible client partners, and to our friends at J/PR for inviting us into another awesome collaboration!