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Our client partners come to us from the widest stretches of advertising, entertainment, real estate and fine art. They all have different levels of understanding about how IRL productions work, they all want different things out of their projects, and they all deserve a unique approach from us as their guide through the experiential wilds.
We love that about our work – and have become experts at learning your world fast and making the project journey clear, meaningful and actually enjoyable.
We’ve built a new kind of creative company for the experiential and event world – one that offers 100% of a creative agency’s conceptual strength, and 100% of a production company’s craftsmanship, street smarts and speed.
A fully connected creative and production team at your service. On every project. Start to finish.
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Rather than specializing in a certain kind of production – pop-up shops or music festivals or brand activations or immersive experiences – we’ve learned how to do it all, and instead become specialists at the two things every IRL project demands:
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Everything in our world begins with a vision – so we’ve built a unique strength and speed at cultivating, dissecting, and communicating them so everyone can get to work with clarity and confidence.
The first and most powerful way to connect with guests is through the environment into which we immerse them. Our team combines experience from Disney, Broadway, architecture, retail and hospitality to design experiences that are strikingly unique and deeply compelling.
As important as scenic design is, an experience needs more substance to avoid becoming a theater set without a play. We view every guest touchpoint as an opportunity to further a story or deepen a connection.
There’s nothing we hate more than beautiful decks full of infeasible ideas. Our production team is involved from Day One to further define creative boundaries, contribute to ideation, and chase early leads – and they don’t stop honing, advising, planning and communicating until well after the last guest has left.
Every load-in requires different plans, tools and crew, but one thing’s always constant: our team. We show up every time with a detailed plan and a readiness to roll up our sleeves and not stop working, leading, moving, solving, collaborating and cheering on until doors are ready to open – and then eventually close, after a successful, well-run production.
After an incredible seven years, Makeout has officially closed its doors. If you were part of our journey, THANK YOU. And please don't be strangers!
