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For the first time ever, the Sports Illustrated Swimsuit team wanted to launch their annual issue with a big, fun, multifaceted, open-to-public experience. We helped them figure out what on earth that could look like, and then produced the whole thing.
Swimsuit On Location became a two-day interactive festival that included talks from some of the institution's biggest supermodels, meet & greets with the model casting team, wellness sessions in the tropical backyard, and a collection of activations that celebrated the issue's adventures and exotic locales.
After an incredible seven years, Makeout has officially closed its doors. If you were part of our journey, THANK YOU. And please don't be strangers!
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