For the first time ever, the Sports Illustrated Swimsuit team wanted to launch their annual issue with a big, fun, multifaceted, open-to-public experience. We helped them figure out what on earth that could look like, and then produced the whole thing.

 
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Swimsuit On Location was a 2-day celebration with virtually everything you could imagine a superfan wanting packed in:

  • Behind the Tanlines: An interactive museum where you could explore Swimsuit’s biggest moments throughout history.

  • In Her Own Words: A conversation series with the models, including panels, Q&As, and more.

  • #SetLife: Photo sets where you could get up close and personal with the coolest destinations from this year's issue.

  • Model Search: A chance to be in the 2020 issue!

 
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Role

Venue Scouting
Experience Design
Graphic Design
Production
Programming Direction
Fabrication Oversight
Furniture & Decor
Staffing

 

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