PROJECT:
Swimsuit On Location
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CLIENT:
Sports Illustrated

For the first time ever, the Sports Illustrated Swimsuit team wanted to launch their annual issue with a big, fun, multifaceted, open-to-public experience. We helped them figure out what on earth that could look like, and then produced the whole thing.

Swimsuit On Location became a two-day interactive festival that included talks from some of the institution's biggest supermodels, meet & greets with the model casting team, wellness sessions in the tropical backyard, and a collection of activations that celebrated the issue's adventures and exotic locales.

Role

  • Venue Scouting
  • Talent Management
  • Thematic Approach
  • Stage Management
  • Creative Direction
  • Full Production Oversight
  • Experience Design
  • Fabrication Oversight
  • Graphic Design
  • Furniture & Decor
  • Sponsor Coordination
  • Staffing