Our latest PSA series, "Dear Parents," was designed to make the message regarding the power of play as simple as possible. So we had kids explain it to parents.
Our work with The Toy Association began with developing the creative platform The Genius of Play and its corresponding visual identity. We then brought it to life with a series of nine animated vignettes that revealed the extraordinary power of ordinary play.
Strategy & Research
Script & Storyboard
Design & Animation
This project was performed by the Makeout team while at a previous agency.