Our podcasting friends at Gimlet asked us to translate the network's spirit and style into a festival experience - two days of their best programming, brought to life in Brooklyn.

 
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The Girlboss Rally has always been more than a conference. It’s a design oasis meets venue-scale living room, a pep rally meets leadership summit. It’s insanely ambitious, yet intimately comfortable. From start to finish, it’s just a very special thing.

For this iteration, we introduced the theme “Under Construction” to the Rally - an idea that carried through touchpoints from venue selection to material choices and design motifs. Even the brand partnerships (this Rally included the likes of Uber, J Crew, T-Mobile and smartwater) were carefully considered to ensure their presence was meaningful and additive to the overall experience rather than the typical “slap a logo on it” placements.

 
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The programming lived across four different stages and spaces, accommodating everything from large keynotes to intimate workshops.

 
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Role

Venue Scouting
Experience Design
Graphic Design
Production
Fabrication Oversight
Furniture & Decor
Staffing

 

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